My Resume

Click here for a version of my resume in PDF format.

Experience


Audience Development Director — Morgan Stanley

January 2017 — Present

  • Build and grow audiences and increase engagement across Morgan Stanley’s digital properties through SEO campaigns, keyword research, database segmentation, retargeting, and social media marketing
  • Turn website visitors into email subscribers through descriptive copy and compelling calls to action
  • Optimize morganstanley.com content for search engines and manage SEO campaigns
  • Conceptualize new and creative audience growth strategies; plan, execute, and measure conversion tests; source syndicate content across channels and measure audience growth and engagement
  • Schedule and executing content featured in paid amplification efforts including social media
  • Work closely with analytics, project management, and editorial teams to help internal clients support initiatives through marketing strategies and campaigns
  • Oversee tracking and analysis of campaigns to ensure results are meeting audience growth and retention goals
  • Conduct competitive analysis and market research; continuously monitor industry trends, technologies and standards for marketing campaigns

Partner — Brunch Money

March 2016 — Present

  • Create the overall marketing and operational strategy for a digital marketing consulting firm
  • Develop marketing and publicity plans for digital and consumer product brands
  • Provide social media, audience development, SEO, copywriting, and digital brand expertise

Deputy Web Editor — Foreign Affairs

February 2015 — June 2016

  • Commissioned, evaluated, and edited three mid- to longform articles weekly, written by expert policymakers, scholars, and journalists
  • Developed new cross-platform social media strategy for marketing and traffic growth, which provided an engagement increase of 33% on Facebook, 37% on Twitter, and the creation of an Instagram channel that gathered 30,000 followers in 8 months
  • Overhauled site’s SEO strategy with new best practices to increase pagerank and grow audience.
  • Ushered in new focus on web analytics for a legacy publication, which addressed traffic source optimization, dark social conversion, clickthrough rate analysis, and adaptive social media strategy to maximize post time

Skills


Adobe Analytics, Photoshop, and Illustrator; Chartbeat; Facebook Business Manager; Google Analytics; Instagram; Mailchimp; SEO and SEM; Sprinklr; Sprout; Twitter for Ads

Education


Manhattan College

2004—2008

Bachelor of Arts, English and Political Science, Cum Laude