My Resume

Click here for a version of my resume in PDF format.

Experience


Director of Editorial Innovation — Student Loan Hero

May — July 2018

  • Developed new content ideas and execution strategies for revenue generation Vetted projects to identify opportunities to achieve company-wide audience and revenue goals
  • Managed projects cross-functionally across comms, business development, and audience development
  • Monitored and measured simultaneous projects including timelines, resource plans, budget, revenue, traffic projections, and KPIs; reported on results and impact to senior executives
  • Developed and executed go-to-market plans, including hiring and managing freelance talent
  • Developed internal guidelines and training programs to roll out new initiatives

Audience Development Director — Morgan Stanley

2017 — 2018

  • Proposed and executed digital marketing strategies across multiple Firm businesses
  • Set marketing strategies, social media campaigns, and wrote copy for internal clients
  • Advised and assisted colleagues on new media projects, such as the Morgan Stanley Ideas podcast
  • Developed and oversaw audience growth strategies via SEO, content creation, and social media
  • Performed keyword research, audience segmentation and retargeting, and social media marketing
  • Created newsletter subscription campaigns; measured newsletter conversion rate
  • Conducted competitive SEO analysis and market research; monitored digital marketing trends

Partner — Brunch Money Consulting

March 2016 — Present

  • Provide digital strategy, SEO, and full-scale marketing services for clients in multiple sectors
  • Develop marketing and communications plans, copywriting for brand and product launches
  • Create strategies for social media, audience development, SEO, copywriting, and digital branding
  • Design go-to-market strategies, including copywriting, ghostwriting, and graphic design review
  • Write and develop affiliate marketing content for consumer products and financial services

Deputy Web Editor — Foreign Affairs

2015 — 2016

  • Commissioned and edited articles from expert policymakers, scholars, and journalists
  • Developed cross-platform social media strategies (+33% Facebook engagement, +37% Twitter); created Instagram channel that gathered 30,000 organic followers in 8 months
  • Created site’s SEO, SEM strategies to increase pagerank and grow audience
  • Built publication’s web analytics dashboards, onboarded new analytics platforms
  • Developed, produced, hosted, and edited the Foreign Affairs Unedited podcast

Politics Editor — Palgrave Macmillan

2012 — 2015

  • Built a $1.5 million publishing platform of 80 books per year and 100 freelance writers
  • Recruited new authors and established relationships with universities in U.S. and U.K.
  • Fostered new online publication platforms for book and digital projects
  • Served as project manager for book projects from conception to publication and publicity

Selected Publication Credits


Foreign Affairs, Time magazine, New Republic, Fundera, The Awl, Men’s Health, Paste, Extra Crispy

Skills


Adobe Analytics, Adobe Audition, Adobe Target, Adobe Photoshop, Adobe Illustrator, Ahrefs, Brightedge, Chartbeat, Facebook Business Manager, Google Analytics, Hootsuite, Keewee, Mailchimp, Podcasting (Adobe Audition, Audacity, audio production, editing, and hosting), SEM, SEO, Sprinklr, Sprout

Education


Manhattan College

2004—2008

Bachelor of Arts, English and Political Science, Cum Laude